Are free refills the arch-nemesis of the Golden Arches?

So, now the fuzzy purple critter isn’t the only “grimace” I’ll associate with the McDonald’s chain.

“I’m lovin’ it” was assuredly not my gut-level reaction when I read of a 10-year corporate plan to phase out self-serving soda machines in all the restaurants and require customers to request (grovel for) refills at the counter.

Consumers should have suspected beverage stations...