New Rockford Transcript - Official Newspaper of Eddy County since 1883

A tiny portion of my "day job" at a farm-and-home cooperative involves writing radio commercials and on-hold phone messages.

More often than I like to admit, I get stuck for a closing zinger and settle for trite sentiments, such as "Let our friendly staff help make this your best hunting season/New Year/spring ever!!" (Note to self: next spring, remember to try something dignified like "Please,...