New Rockford Transcript - Official Newspaper of Eddy County since 1883

Archival Anecdotes: Turn the Page


April 20, 2020

This copy of the 1900 Sears and Roebuck fall catalog was donated to the Eddy County Museum by James Stron in 1986.

I have deep recollections of the sharp aroma of the glossy pages of the mail order catalog, as well as an unnatural willingness to wait 4-6 weeks for shipping of any of the items featured in the huge department store catalogs. It is an experience that faded out of our culture in the early 1990s, and was quickly replaced by the world of online shopping.

The first print mailers made their way in...

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