By Danny Tyree
Do you have a personal catch phrase?
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Hollywood makes iconic catch phrases seem easy.
Whether it’s McGarrett’s “Book ‘em, Danno” or Vizzini’s “Inconceivable!” in “The Princess Bride,” we take them for granted.
But there is a dismaying amount of trial and error behind the relative handful of utterances that fully capture the public consciousness.
For example, the magisterial “Make it so,” of Captain Jean-Luc...
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