New Rockford Transcript - Official Newspaper of Eddy County since 1883

Striking up some ratings for the Olympics

 

August 2, 2021

Maybe croquet could improve the ratings for the 2021 Summer Olympics?

Please allow me to explain.

The COVID-delayed 2020 Olympics are on track to be the lowest watched games of the 21st century, according to marketing research firm Zeta Global.

The company has found that "More than 60 percent of Americans were unable to express excitement or interest in the summer games, and at least 45 percent...



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