New Rockford Transcript - Official Newspaper of Eddy County since 1883

Ask any grocer, and you will learn competition is at the heart of our business. Consumers cross the street every day to find a lower price, wider selection, or better customer service. Americans will drive an extra mile to save on a gallon of milk or a loaf of bread. Competition is what pushes our industry to keep food prices as low as possible. Grocers who do not compete, do not last.

Behind t...