New Rockford Transcript - Official Newspaper of Eddy County since 1883

Our Outdoors: It's all in the Name

 

March 8, 2021

Chomp. Chomp. The aptly named Chompers tube is a favorite for largemouth bass, and a good all-around name for a bait.

When it comes to marketing, a good lure needs a good name. No angler is going to buy lures called The Skunk, Zippo, or The Blanker. Lures must have two essentials to catch the attention of anglers. First they must catch fish, and second they must have a moniker to remember, that catches the eye of the angler as well.

As winter begins to turn the corner toward spring, the Bass Pro Shops and Cabe...



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