New Rockford Transcript - Official Newspaper of Eddy County since 1883

Small Business Saturday is a relatively new American tradition. While Black Friday has been an informal holiday for more than 60 years, it wasn't until 2010 that the Saturday after Thanksgiving earned its official title, designating it as a day to shop local and support hometown retailers.

In a year where businesses have faced profound challenges due to the COVID-19 pandemic, this year's Small...