Dakota Datebook: Roy Rogers


November 11, 2019

November 11, 2019 — On this date in 1950, the results of Bismarck’s Sears-Roebuck safety slogan contest were in. The winner was a 10-year-old from Ft. Lincoln, for his slogan, “Go Slow or You’ll Go – Fast.” His award was a gold-colored statue of Roy Rogers’ horse, Trigger.

Young Larry “Roy” Amon took possession of his prize that night, when Roy Rogers, himself, gave it to him on stage. Rogers and his wife, Dale Evans, were in Bismarck as part of a tour they were making with their cowboy band. Jack Case of the Bismarck Tribune wrote, “Roy Rogers is ‘King of the Cowboys...

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